A look at Plus’ software-first approach to autonomous trucking.
After years of investment and excitement, the dawn of self-driving cars and trucks is now here. The question now is which business model among autonomous driving technology companies will win out?
This week, we speak with David Liu, CEO of autonomous trucking company Plus. Plus announced a $1.3 billion combination with Churchill Capital Corp. IX (NASDAQ:CCIX) last month.
David explains how both Plus’ strategy and the autonomous driving landscape have changed since the company last considered a SPAC listing and why the company is betting on a software-first approach – partnering with truck manufacturers rather than building hardware in-house. He also breaks down how this model could position Plus for better scalability and higher margins in the years ahead.
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